404 Day 2025
Premium 404 Day pieces for ATLiens.

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FRVR ATL Collection

Get ready to turn heads this 404 Day.
Coming Soon
404 MVP Jersey
$65.00
Coming Soon
Outkast FRVR Tee
$55.00
404 Pocket Tee - Cream/Green V2
$40.00
Coming Soon
404 Signature Kelly Green Hat
$45.00
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BLK FRVR Staples

Get on the list or cop one of these crowd favorites.
BLK is Lux Cropped Crew
$65.00
BLK is Lux Tan Sweater
$72.00
Coming Soon
BFU Raw Hem Crew
$90.00
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For Atlanta, By Atlanta
aBOUT uS

BLK FRVR is an Atlanta-based apparel brand owned and operated by Atlanta natives. We believe that Atlanta is the mecca of BLK culture and we are dedicated to creating authentic pieces to honor the city. Since our origin in 2018, we have committed this platform to amplifying BLK people under the mantras of pride, excellence, and hope.